UI / UX & Interaction Design

Emotive Storyliving — VR UX for Cultural Heritage

A VR-based UX project developed as a Master’s thesis at Sapienza University, combining immersive interaction design with a physical cultural artifact.

Year :

2026

Industry :

Tech

Client :

Sapienza University of Rome

Project Duration :

9 Months

Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience

Project Overview :

Master’s Thesis · Sapienza University of Rome


Emotive Storyliving is a VR experience designed to create emotional and embodied engagement with cultural heritage.

Developed as my Master’s thesis at Sapienza University of Rome, the project reimagines Khaju Bridge in Isfahan as an interactive, multisensory experience where users actively participate rather than passively observe.


Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine

UX Research & Experience Design :

Research-driven VR UX


User personas representing local visitors and tourists for the VR heritage experience


The experience was designed using a Research through Design (RtD) methodology, combining field research, ethnography, and scenario-based design.


Experience flow diagram illustrating user interaction and emotional journey in VR


I conducted on-site research at Khaju Bridge, collecting visual, sound, and narrative data, and translated these insights into personas, experience flows, and embodied interaction scenarios for VR.


Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience

Interaction, UI & Immersive Design in VR :

Interaction & Interface Design for VR


In-VR interaction showing a user holding and playing a virtual Setar instrument


The project explores UI and interaction design beyond screens, focusing on embodied UX in VR.

Users interact with the environment through sound, gesture, and a physical instrument, triggering visual, auditory, and narrative feedback. Interface elements were designed to remain minimal, allowing interaction and atmosphere to guide the experience rather than traditional menus or overlays.


Blueprint logic used to manage interaction and feedback within the VR experience

Mixed Reality & Tangible Interaction :

Tangible & Mixed Reality Interaction


Physical 3D-printed Setar prototype with embedded Arduino electronics


To strengthen presence and emotional engagement, the experience integrates a physical Setar instrument connected to the virtual environment.


User interacting with the VR experience using a physical Setar instrument and VR headset


The tangible interaction transforms users from observers into participants, reinforcing authenticity, agency, and emotional connection through synchronized physical and virtual feedback.

More Projects

UI / UX & Interaction Design

Emotive Storyliving — VR UX for Cultural Heritage

A VR-based UX project developed as a Master’s thesis at Sapienza University, combining immersive interaction design with a physical cultural artifact.

Year :

2026

Industry :

Tech

Client :

Sapienza University of Rome

Project Duration :

9 Months

Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience

Project Overview :

Master’s Thesis · Sapienza University of Rome


Emotive Storyliving is a VR experience designed to create emotional and embodied engagement with cultural heritage.

Developed as my Master’s thesis at Sapienza University of Rome, the project reimagines Khaju Bridge in Isfahan as an interactive, multisensory experience where users actively participate rather than passively observe.


Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine

UX Research & Experience Design :

Research-driven VR UX


User personas representing local visitors and tourists for the VR heritage experience


The experience was designed using a Research through Design (RtD) methodology, combining field research, ethnography, and scenario-based design.


Experience flow diagram illustrating user interaction and emotional journey in VR


I conducted on-site research at Khaju Bridge, collecting visual, sound, and narrative data, and translated these insights into personas, experience flows, and embodied interaction scenarios for VR.


Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience

Interaction, UI & Immersive Design in VR :

Interaction & Interface Design for VR


In-VR interaction showing a user holding and playing a virtual Setar instrument


The project explores UI and interaction design beyond screens, focusing on embodied UX in VR.

Users interact with the environment through sound, gesture, and a physical instrument, triggering visual, auditory, and narrative feedback. Interface elements were designed to remain minimal, allowing interaction and atmosphere to guide the experience rather than traditional menus or overlays.


Blueprint logic used to manage interaction and feedback within the VR experience

Mixed Reality & Tangible Interaction :

Tangible & Mixed Reality Interaction


Physical 3D-printed Setar prototype with embedded Arduino electronics


To strengthen presence and emotional engagement, the experience integrates a physical Setar instrument connected to the virtual environment.


User interacting with the VR experience using a physical Setar instrument and VR headset


The tangible interaction transforms users from observers into participants, reinforcing authenticity, agency, and emotional connection through synchronized physical and virtual feedback.

More Projects

UI / UX & Interaction Design

Emotive Storyliving — VR UX for Cultural Heritage

A VR-based UX project developed as a Master’s thesis at Sapienza University, combining immersive interaction design with a physical cultural artifact.

Year :

2026

Industry :

Tech

Client :

Sapienza University of Rome

Project Duration :

9 Months

Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience
Overview of the Khaju Bridge VR cultural heritage experience

Project Overview :

Master’s Thesis · Sapienza University of Rome


Emotive Storyliving is a VR experience designed to create emotional and embodied engagement with cultural heritage.

Developed as my Master’s thesis at Sapienza University of Rome, the project reimagines Khaju Bridge in Isfahan as an interactive, multisensory experience where users actively participate rather than passively observe.


Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine
Virtual reconstruction of Khaju Bridge environment developed in Unreal Engine

UX Research & Experience Design :

Research-driven VR UX


User personas representing local visitors and tourists for the VR heritage experience


The experience was designed using a Research through Design (RtD) methodology, combining field research, ethnography, and scenario-based design.


Experience flow diagram illustrating user interaction and emotional journey in VR


I conducted on-site research at Khaju Bridge, collecting visual, sound, and narrative data, and translated these insights into personas, experience flows, and embodied interaction scenarios for VR.


Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience
Khaju Bridge in Isfahan as the real-world reference for the VR experience

Interaction, UI & Immersive Design in VR :

Interaction & Interface Design for VR


In-VR interaction showing a user holding and playing a virtual Setar instrument


The project explores UI and interaction design beyond screens, focusing on embodied UX in VR.

Users interact with the environment through sound, gesture, and a physical instrument, triggering visual, auditory, and narrative feedback. Interface elements were designed to remain minimal, allowing interaction and atmosphere to guide the experience rather than traditional menus or overlays.


Blueprint logic used to manage interaction and feedback within the VR experience

Mixed Reality & Tangible Interaction :

Tangible & Mixed Reality Interaction


Physical 3D-printed Setar prototype with embedded Arduino electronics


To strengthen presence and emotional engagement, the experience integrates a physical Setar instrument connected to the virtual environment.


User interacting with the VR experience using a physical Setar instrument and VR headset


The tangible interaction transforms users from observers into participants, reinforcing authenticity, agency, and emotional connection through synchronized physical and virtual feedback.

More Projects